Revolutionizing The Hospitality Industry With Generative AI By Michael J Goldrich

In Spring 2018, Rose will be the first chatbot to serve casino and loyalty customers from the resort’s Identity Rewards program, automatically lavishing extra attention on them. She may text about free spa treatments, concert tickets, or other benefits they could then automatically book. If a guest has been frequenting a certain bar, she might suggest different on-site venues where they can use their Identity membership card, or recommend her favorite drinks. When it comes to travel industry chatbots, a few key themes arise, which may correlate with an industry shift to millennial audiences.

Periodically reviewing responses produced by the fallback handler is one way to ensure these situations don’t arise. Rasa includes a handy feature called a fallback handler, which ChatGPT App we’ll use to extend our bot with semantic search. When the bot isn’t confident enough to directly handle a request, it gives the request to the fallback handler to process.

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You are the target customer for the OpenAIs and the Googles and the Microsofts of the world. And all of their investment and their current market caps are predicated on their products being sold to you in a way that works. So, I think it’s important to note you’re not ready to make that investment in their tech yet because you don’t think it works.

Part of the problem, though, is that we prefer to spend that money on hiring engineers and create better services. And unfortunately, when we have to spend a lot more money — not just with hiring lawyers, but hiring outside counsel, et cetera — that’s money that can’t be used to make better products and services for society. But one of the things we’ll have to do is, we’ll have to continue to give more benefit to our customers so they still have a reason to book with us, and now, of course, we can match the price. If a hotel lowers the price, well, then we can lower the price, too. Or we’ll provide more services and more things so they continue to use us. And at the end of the day, maybe this is good for society actually, more competition, I don’t know.

Topic Modelling using ChatGPT API

With the rise of artificial intelligence and machine learning, chatbots are making our daily lives more convenient and easier. They can help us book a hotel room, order food, or even answer our curious questions with quick and accurate answers. But not all chatbots are the same – while some are truly brilliant, others can be a complete letdown. From financial advice to medical help, providing consumers 24/7 access to services has become a key offering for companies looking to stay ahead of competitors. Over time, companies that continue to invest in tech advancements and machine learning for chatbot deployment will eliminate repetitive and time-consuming tasks, while also cutting costs.

Just add a calendar and payment terminal to that functionality and you’ve got a fully fledged e-travel agent that can identify the best destination pairs and the most profitable routes and dates by combining over 30 factors in seconds. “We are presenting (Bard) in a way that it admits when it’s not confident,” Krawczyk said. He added that the effort is part of a goal by Google to build user trust in generative AI tools, while holding Bard accountable for its performance. In its announcement, Google also said it had created a way for users to verify whether information produced by the Bard tool is correct or not. This move is seen as an effort by Google to help users get over concerns about its AI system returning false, outdated or damaging results. While the guidelines presented here aren’t exhaustive, they are instrumental in striving towards excellence.

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Inspired by how these brands leverage AI to optimize operations and drive revenue growth? Well, integrating AI in the hospitality industry does come with a set of challenges. According to a survey by PwC on major hospitality brands, more than 70% of hotel executives wish to automate their operations to improve employee productivity. In late 2023, after ESET Research had published its two-part series on Telekopye, Czech and Ukrainian police arrested tens of cybercriminals utilizing Telekopye, including the key players, in two joint operations. Both operations were aimed against an unspecified number of Telekopye groups, which had accumulated at least €5 million (approximately US$5.5 million) since 2021, based on police estimates.

As I say, I hope a lot of people in the US — I think a lot of people in the US — know about Booking.com, and throughout the world. The only places where we would have trouble filling your travel needs would be places that we’re not allowed to operate because of either US or EU Law. If you live in the US, you may know, I hope you know Booking.com, but you may know Kayak better, or you may know OpenTable, or you may know Priceline. And if you’re in Europe, you definitely know Booking.com — so a number of different brands.

Crucially, this threshold was obtained from an unrelated dataset. Therefore, we expect our metrics to accurately reflect real-world performance. Hotel Atlantis has thousands of reviews and 326 of them are included in the OpinRank Review Dataset. Elsewhere we showed how semantic search platforms, like Vectara Neural Search, allow organizations to leverage information stored as unstructured text — unlocking the value in these datasets on a large scale. With the rise of the internet and online e-commerce, customer reviews are a pervasive element of the online landscape.

You wouldn’t be crazy to think that smart technologies like ChatGPT will radically change the way we travel. We’re booking our own flights, checking our own bags, coordinating with hotel staff in languages we don’t speak and taking virtual tours of cities we’ve never been to, all thanks to artificial intelligence. In an announcement Tuesday, Google said it had created a system that makes it possible for users to extend the AI tool to other company services, or apps. This brings Bard technology to Google products including Gmail, Drive, YouTube, Maps, etc. The days of relying on a travel agent may be making a come-back, but not with humans. Google is reportedly bringing its own AI engine to online travel agency Priceline to help customers book trips through a chatbot.

Travel site Expedia also has its sights set on an AI-assisted travel planner. Google and Priceline told Reuters that the new feature could go live as early as this summer, and will consist of a more sophisticated chatbot. Since Priceline will now have access to Google’s generative AI, the platform will be able to extract data on hotels, for example, more efficiently.

In this paper, we investigate how using a social-oriented versus task-oriented communication style can improve customer satisfaction. Two experimental studies reveal that using a social-oriented communication style boosts customer satisfaction. Warmth perception of the chatbot mediates this effect, while consumer attachment anxiety moderates these effects.

The company believes that chatbots hold potential – especially in the case of Facebook Messenger, in terms of reach. (Messenger topped 1.2 billion monthly users worldwide in April, for example.) SnapTravel doesn’t need to get anyone to download its app in order to work. Chatbots – automated bots that let you interact with a service or brand via messaging apps or SMS – haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS texts and Facebook Messenger. In this article, we will first discuss different roles that can be played by service robots based on different levels of intelligence.

We still see opportunity in primary markets, because each of our brands serve a different purpose for a traveler. (You go to W for a different reason than a Ritz Carlton.) But secondary markets have become quite interesting, like Charlotte, Savannah, Austin. If the secondary market can support those rates and that type of customer — then we should have product for that.

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The model will also tap into Google Maps to find nearby restaurants and cultural destinations and will filter out choices based on specific prompts, like dietary restrictions or things to avoid. Google says the new trip planning capabilities will be coming to Gemini Advanced in the coming months. AI algorithms can optimize pricing strategies dynamically ChatGPT based on factors such as demand fluctuations, competitor pricing, and historical data analysis, ensuring hotels maximize profitability while remaining competitive in the market. Furthermore, AI can facilitate predictive analytics to forecast demand patterns accurately, allowing hotels to allocate resources efficiently and optimize inventory management.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Booking.com, the largest travel company in the world, will tomorrow announce a chat communication service that allows its millions of users to interact more easily with the hotels before and after their stays. This educational platform used by college students to assist with assignments has announced a new service called Cheggmate, powered by GPT-4. Previously the company’s business model involved students paying to have questions answered by human specialists. After its stock fell in value by 40% when CEO Dan Rosensweig announced the company’s growth was being impacted by the emergence of ChatGPT, it quickly put together plans to build it into its services. The capability of artificial intelligence to do traditionally mortal tasks at any time of the day means that it’s getting more and more significant in the operation of the hostel assiduity.

Study 1 provides direct causal evidence that using a social-oriented communication style increases customer satisfaction, as the participants felt more satisfied when the chatbot used this form of communication style. Further, Study 1 offers initial evidence pertaining to the underlying processes within this effect. Specifically, social-oriented communication increases customer satisfaction, because customers feel more warmth from the chatbot. Finally, Study 1 casts doubt on an alternative explanations, showing that competence perceptions can be ruled out as a concurrent theoretical mediator. Additionally, our experts are also skilled in deploying AI applications that can transform guest experiences and streamline backend operations for your business.

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A total of 60 students from a large university in Chengdu, China, were recruited. Conversational AI chatbots are transforming customer service by providing instant assistance to customers, enhancing customer satisfaction, and reducing operational costs for businesses. The tools are powered by advanced machine learning algorithms that enable them to handle a wide range of customer queries and offer personalized solutions, thus improving the overall customer experience. As more and more businesses adopt conversational AI chatbots, they are likely to become a key driver of customer engagement and loyalty in the future.

The company’s Speech AI managed more than 3.6 million reservation conversations in its first year and its innovative Digital Concierge has served millions of guest requests to date, according to an IHG representative. Google is billing its AI model as offering something more than other chatbots by combining publicly available information with personal details that could only be found in someone’s inbox, for example. In a briefing with reporters, Google’s VP and general manager of Gemini, Sissie Hsiao, said that manually planning a trip could “take me hours, days, maybe even weeks.” But with the help of Gemini, the process could be nearly instantaneous.

The best part about Gemini Extensions is that everyone can use it for free. Unlike many of the chatbot’s newer features like Gems and voice chat, you don’t need to shell out $20 monthly for a Gemini Advanced subscription. That aside, the feature hotel chatbot example comes in especially handy when you need to summarize long YouTube videos. Whenever I come across an interesting recipe video without a written version, I simply paste the YouTube URL into a new Gemini prompt and ask for a summary.

We have a product called Homes and Villas by Marriott Bonvoy; it hosts about 160,000 homes on a website where customers can earn and redeem their points. In a brick and mortar business, it’s hard to see how Marriott could get much bigger. It’s seen as the ‘bright spot’ growth engine in hospitality, which puts Edmundson, promoted last year to become Marriott’s President of Luxury, squarely in the hot seat.

• Amadeus detailed plans to incorporate Gen AI into a new chatbot for its business intelligence suite, debuting with Agency360+.
• There are several ways in which chatbots may be vulnerable to hacking and security breaches.
• Already employed by online travel agencies like Kayak and Booking.com, the chatbot is the newest way for guests to communicate with their hotel, without having to pick up a phone or wait online to speak to a concierge.
• The chatbot offers patients 24/7 access to care, and pairs users with specific healthcare providers for virtual consultations.
• The chatbot can access customer account information in real-time and provide accurate and up-to-date billing details.

Software powered by Artificial intelligence for hospitality can help adjust room environments like the climate, lighting, and multimedia settings to individual guest preferences, which are learned from past stays or specified during booking. This personalization helps activate preferred settings automatically upon check-in, ensuring that guests are welcomed into a room tailored exactly to their liking, thereby enhancing the overall guest experience and satisfaction. Coming to Deloitte’s latest European Hospitality Industry Conference survey, 52% of customers expect generative AI to be used for customer interactions, and 44% foresee its use in guest engagement. The integration of Quicktext Velma at Le Boutique Hotel Moxa demonstrated how AI can transform hotel operations by boosting direct bookings, enhancing guest experiences, and providing operational efficiencies. This case exemplifies the potential of AI tools like Velma to redefine hospitality management and guest engagement in the digital age.

So, it depends on which industry, which thing you want to talk about. But you and I, we’re on the same page, though, that we want to create an environment, an economic system, that provides the best value to the society, and one of the ways to do that is to make sure there is fair competition. I have friends who have flown to Europe, and it’s cheaper to buy a ticket to a Taylor Swift show and a flight and a hotel than it was in the markets that we have here in the United States. Because the market for all of those things is more regulated, more constrained, and it seems like everyone’s happier. The one other thing, though — what would be really bad for us — is if you price below the price you give to us. What’ll happen is people will use us to figure out which hotel they want, and then they’ll just click over to you and get a cheaper price.

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According to Moffat, these use cases have been pre-tested with customers. IFS asks whether customers would like certain AI features and if they would use them, but also if they are willing to pay for them. This chat window is on the right side of the screen, where people can ask questions to the IFS Copilot. Meanwhile, a recent Cisco study found that 92% of organizations have deployed two or more public cloud providers to host their workloads, and 34% are using more than four. Recent research from IBM and Cisco points to the need to help enterprise customers better control security across multiple systems.

It monitors who in an organization can access, modify, or configure AI models during training or in production. And, it can detect prompt injections or jailbreak attempts on AI chatbots deployed by the enterprise, IBM stated. Enterprises no longer need to rely on disparate point solutions or traditional SaaS tools that work in silos. Instead, vertical SaaS platforms can orchestrate data from across the organisation, unlocking new insights and automating workflows in ways that deliver real business outcomes. Most enterprises have spent years building a complex web of legacy systems, data repositories, and software platforms. The idea of ripping and replacing these systems for something new is not only unfeasible but also impractical.

And nearly all companies have AI roadmaps, with more than half planning to increase their infrastructure investments to meet the need for more AI workloads. But companies are looking beyond public clouds for their AI computing needs and the most popular option, used by 34% of large companies, are specialized GPU-as-a-service vendors. For the past two years, the potential of AI has been constantly being discussed. Now that the AI hype is slowly blowing over, solutions with AI features become available, and we can evaluate where everybody is at and what AI will mean for software and organizations.

Enjoy personalized recommendations, ad-lite browsing, and access to our exclusive newsletters. This level of end-to-end automation unlocks new efficiencies and drives faster decision-making, allowing enterprises to stay agile and competitive. Consider a finance team using a vertical SaaS platform that automates everything from invoice processing to fraud detection. The platform doesn’t just alert the team to potential issues rather it resolves them autonomously. In manufacturing, vertical SaaS platforms can monitor equipment, predict failures, and automatically schedule maintenance before a breakdown occurs. Linnes sees which new AI businesses are gaining fast traction, and knows which approaches are here to stay.

For example, an employee needing to create a new sales pitch while in, say, Salesforce, can press a button and relevant content from the company’s SharePoint repository would be retrieved and packaged up. “We knew we wanted to embed AI in our existing applications,” he adds. “Salesforce and others have an AI module you can add on, but we wanted to be more specific for our use case.” That meant that the company had to do some serious infrastructure work. It started, like most enterprise-grade AI projects do, with the data. “From advisor to active problem-solver, an orchestrated symphony of specialised agents can thoughtfully handle a large and growing percentage of daily requests and help employees do their jobs more effectively. Copilots also step in to assist the human agent, further automating tasks and workflows that run a business.

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What’s replacing it is something far more powerful and targeted — AI-powered vertical SaaS. This new wave of SaaS focuses not on broad-based solutions but on highly specialised, industry-specific tools that deliver clear business outcomes. Mindbody, a vertical SaaS provider for fitness and wellness businesses, claims to grow revenue by an average of 36% within 6 months when moving from traditional SaaS. AI-driven content creation is a growing field, with businesses keen to produce high-quality content faster and at a lower cost.

AI has taken us by storm but is becoming available fast and setting new standards in various platforms and software companies. Competitors of IFS are investing hundreds of millions, or even billions, in AI. IFS currently works with the Azure AI service and primarily uses OpenAI models. However, it is exploring Hugging Face’s AI models and other large models to see how it can take advantage of them. De Caux also hopes to start offering AI to its on-premises customers in a few years. This is also dependent on the development of the so-called small language models (SLMs) from the big known parties.

On the training side, latency is less of an issue because these workloads aren’t time sensitive. Companies can do their training or fine-tuning ai chatbot saas in cheaper locations during off-hours. “We don’t have expectations for millisecond responses, and companies are more forgiving,” he says.

And it’s not a gradual evolution, it’s a complete paradigm-change. The window of opportunity to establish expertise and build a brand is wide open. Start with a clear vision and choose the right AI business model to tap into this demand, positioning yourself at the forefront of a technology that’s transforming the way businesses operate.

AI-powered vertical SaaS doesn’t require enterprises to start from scratch. Instead, it seamlessly integrates with existing systems, orchestrating data and workflows to unlock business value. Enterprise decision-makers no longer care about the underlying technology itself—they care about what it delivers. They care about tangible outcomes like cost savings, operational efficiencies, and improved customer experiences. This shift in focus is causing companies to rethink their approach to enterprise software.

AI And Software Development

So it makes sense that 2023 was a year of AI pilots and proofs of concept, says Bharath Thota, partner in the digital and analytics practice at business consultancy, Kearney. And this year has been the year when companies have tried to scale these pilots up. “If your hyperscaler isn’t giving you enough at the right price point, there are alternatives,” he says. There are two major types of AI compute, says Naveen Sharma, SVP and global head of AI and analytics at Cognizant, and they have different challenges.

For companies who know they’re going to have a certain level of demand for AI compute, it makes long-term financial sense to bring some of that to your own data center, says Sharma, and move from on-demand to fixed pricing. As a remedy, there are regional deployment options, so, for example, an AWS data center in Singapore might support users in China. Moving data to a modern warehouse and implementing modern data pipelines was a huge step, but it didn’t resolve all of the company’s AI infrastructure challenges. Telecom testing firm Spirent was one of those companies that started out by just using a chatbot — specifically, the enterprise version of OpenAI’s ChatGPT, which promises protection of corporate data. Having a narrow focus on six industries and offering only a limited number of solutions has allowed IFS to compete successfully with those big players in recent years. However, the rise of AI, specifically generative AI, could throw a spanner in the works.

Despite AI’s relative infancy in the business space, when used smartly, it can empower our businesses to thrive in today’s increasingly competitive landscape. These are common for RAG, a type of gen AI strategy that improves accuracy and timeliness, and reduces hallucinations while avoiding the issue of having to train or fine-tune an AI on sensitive or proprietary data. Freddy AI Agents operate fully autonomously and are always active, providing human-like, multi-channel support, along with hyper-personalised and multilingual interaction. Additionally, it is built with strict privacy controls to meet enterprise-grade security and compliance standards.

• Instead, it leverages deep domain knowledge to understand the unique challenges faced by specific industries.
• He states that IFS’ customer portfolio is not eager to see many AI experiments, IFS’ customers want reliable AI functions and explainable results.
• However, competing with players such as Oracle, Salesforce, SAP, Microsoft, and a few others is not always easy.

“Almost all businesses have their standard operating procedures or product catalogues, which are either on the website or in the form of PDFs or documents. Our objective is to make sure that we can use this available content of knowledge and answer customer queries,” Parthasarathy added. SaaS giant Freshworkshas launched Freddy AI Agent, an easy-to-deploy autonomous service agent designed to enhance both customer experience (CX) and employee experience (EX). IFS states in its presentations that it is working on AI but does not want to chase every hype.

As software companies, personalized client experiences are at the forefront of our business, and the customer experience will always be a top priority. AI can be a major tool for efficiency, and when used intentionally, it can drive growth and innovation in an ever-changing landscape. Some of our clients have already expressed fatigue with AI-driven responses, especially in the form of live chat or chatbot features. Many customers prefer to interact with a real human when reaching out for information or troubleshooting and can be skeptical when they instead encounter a machine. It is important to strike a balance between leveraging AI tools to streamline customer service tasks and preserving the personal, human connection that customers increasingly value in today’s world.

IFS is an enterprise software vendor that focuses on several pillars with its cloud platform. The focus is on a combination of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), and Field Service Management (FSM), but it is also specifically for six industries. IFS focuses on manufacturing, energy & utilities, construction & engineering, service industries, telecom, and aerospace & defense.

While some developers still prefer a manual process, the majority of our development team has an AI autocomplete tool built into their code editors for quick solutions to specific coding issues. In addition, IFS is building what they call an assistant framework. This framework is already partly used to determine how to read a query, what context and data are needed, and what AI feature should provide the output. An AI automation agency works directly with companies to integrate AI into their existing workflows. You’ll help clients automate repetitive tasks, improve decision-making with data-driven insights, and unlock new efficiency gains, cost savings, and productivity boosts.

The state of code security

In healthcare, for example, compliance with regulatory frameworks like HIPAA is non-negotiable. Vertical SaaS platforms can be designed with these regulations in mind, ensuring that data privacy and security are prioritised while enabling faster access to life-saving insights. In retail, these platforms can use AI to analyse consumer behavior trends and optimise inventory in real time. Solutions that don’t just provide tools, but real outcomes that align with the specific goals of each business. AI-powered vertical SaaS solutions in this space don’t just help manage product listings—they analyse customer behavior, predict purchasing trends, and even personalise shopping experiences based on real-time data.

• In part, this suits IFS just fine and can be seen as an excuse because it does not have the capabilities and resources to develop AI as fast as the competition.
• With real-time analytics, the value of Copperleaf becomes even more significant.
• IFS has about 60 AI use cases rolled out and about 300 in development.
• NetSuite is taking full advantage of Oracle technology to build out t…
• In retail, these platforms can use AI to analyse consumer behavior trends and optimise inventory in real time.

This year, Poka and Copperleaf, among others, were added to the portfolio. The global average cost of a network data breach has climbed to a record $4.88 million – which represents a 10% increase from 2023 and the largest spike since the pandemic, according to IBM’s 2024 Cost of a Data Breach Report. “IBM Guardium AI Security integrates with IBM watsonx and other generative AI SaaS providers. For example, IBM Guardium AI Security helps discover ‘shadow AI’ models and then shares them with IBM watsonx.governance, so they no longer elude governance,” IBM stated. Get the most out of your Inc42 experience by creating a free account.

During IFS’ various presentations, the company proudly showed how it competes with the world’s biggest IT companies in ERP, EAM, and FSM. However, competing with players such as Oracle, Salesforce, SAP, Microsoft, and a few others is not always easy. In a conversation with Bob de Caux, the AI leader at IFS, we asked about the AI roadmap and how far along IFS is. He states that IFS’ customer portfolio is not eager to see many AI experiments, IFS’ customers want reliable AI functions and explainable results. For now, IFS is working with prompt engineering and RAG on top of the Azure AI Service to add AI features. In recent years, IFS has experienced significant growth, on the one hand through increasing specialization in the six industries and, on the other hand, through strategic acquisitions.

In this way, enterprises move from simply managing operations to optimising them in real-time. You can foun additiona information about ai customer service and artificial intelligence and NLP. Enterprises are moving past the era of generic software in favor of comprehensive, tailored solutions that combine AI, automation, and deep domain knowledge to address their specific needs. This shift marks the beginning of a new era for enterprise technology, one where business results, not software features, are the primary concern. For the last 2 decade Software-as-a-Service (SaaS) dominated as the go-to model for businesses, offering scalable, accessible solutions for almost any operational need. The average number of SaaS applications used by an enterprise decreased by 14% in 2023. Take business process outsourcing company TaskUs, which is seeing the need for more infrastructure investment as it scales up its gen AI deployments.

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And there’s also the question of skills gaps or staffing shortages related to AI infrastructure management. Managing storage, networking, and compute resources while optimizing for cost and performance even as platforms and use cases all evolve rapidly is a concern, but as gen AI gets smarter, it might be a means to help companies. Also in the Flexential survey, 43% of companies are seeing bandwidth shortages, and 34% are having problems scaling data center space and power to meet AI workload requirements. Other reported problems include unreliable connections and excessive latency. Only 18% of companies report no issues with their AI applications or workloads over the past 12 months.

You can build a tool from scratch or white-label an existing AI solution, rebranding it and marketing it to a niche audience. “AI content is a game-changer for scaling content marketing efforts,” says Linnes. With customizable content creation options, you support clients in producing high-quality material tailored to their audience, from blog posts to product descriptions.

In times of (cyber) war, you simply cannot depend on a cloud provider. IFS is experiencing substantial growth and is successful because of its particular focus. Three major solutions for six industries with a vast customer focus and investment in industry knowledge. Moffat is the former Chief Customer Officer ChatGPT App (CCO) at IFS and has more or less carried that role into his new role as CEO. During his keynote, he emphasized several times that they invest a lot in the relationship with the customer and what the customer desires. Two years ago, partly for this reason, there were almost exclusively customers on stage.

The last thing enterprises need is yet another platform that disrupts their existing operations. The beauty of AI-powered vertical SaaS is that it integrates seamlessly into what businesses already have. Enterprises are tired of dealing with massive data migrations and lengthy implementation cycles. What they need are solutions that enhance what they already use without introducing friction. By pulling data from multiple sources and applying advanced machine learning or deep learning models, these platforms can provide actionable insights at a speed and scale that manual systems can’t match. Today, there’s a relatively small number of gen AI use cases that have moved all the way from pilots to production, and many of those are deployed in stages.

Imagine a logistics company where AI quietly optimises delivery routes, predicts shipment delays, and reallocates resources in real time—all without requiring the intervention of managers. Or a healthcare system where AI automatically flags potential health risks for patients, allowing doctors to focus on patient care instead of data entry. When AI becomes invisible, it frees up employees to focus on high-value tasks that truly move the needle. By automating routine tasks, streamlining operations, and delivering real-time insights directly within existing workflows, these platforms make the enterprise more efficient without adding complexity. For example, an AI-driven vertical SaaS platform for retail might analyse sales trends from multiple regions, predict supply chain disruptions, and automatically optimise inventory levels—all without human intervention.

The days of enterprises investing in one-size-fits-all software are numbered. What businesses need now are tailored solutions that deliver real business outcomes—solutions built on deep domain expertise, powered by AI, and designed to integrate seamlessly into existing operations. An AI tool or software-as-a-service (SaaS) business lets you create a branded, scalable product used across industries. Whether it’s a tool for data analysis, workflow automation, or productivity enhancement, SaaS platforms provide continuous value to users while generating recurring revenue for you. An AI marketing agency elevates and enhances clients’ marketing strategies through artificial intelligence. You’ll help businesses automate content creation, sort lead generation, and fine-tune conversion tactics based on real-time data and insights.

IFS is a separate player in the enterprise software market because of its specializations. IFS focuses increasingly on the IFS Cloud platform on which their three leading solutions run. However, we should also mention that they still have a decent on-premises base that is not going away anytime soon. For example, IFS provides asset management on aircraft carriers, where a connection to the outside world is not an option.

Experienced employees can record how they perform their work or troubleshoot failures. Within Poka, other employees with less experience can learn from that. Organizations can even develop training for new or temporary employees to be more productive and efficient. The next generation of enterprise software ChatGPT won’t just solve problems; it will transform industries. As enterprises look to the future, those who embrace AI-powered vertical SaaS will be the ones who lead the charge in reshaping their industries and driving meaningful results. AI isn’t just disrupting SaaS, it’s building something entirely new.

With the right approach, you’ll optimize customer engagement and drive measurable results. While every industry has its own unique needs, AI is empowering software companies to boost productivity, upgrade customer service and stay ahead of the competition. Based on my company’s experiences, here are some of the practical ways software companies can implement different AI tools to create a positive impact across departments.

Some of this optimization can be done with machine learning, and already is. But the problem with ML is that provider offerings keep changing. Traditional analytics can handle the math and the simulations, while gen AI can be used to figure out the options and do the more involved analysis.